Two people in love with the sea. And one idea that wouldn't leave us alone.
Sealect wasn't born in a meeting room. It was born on a beach in Croatia, after three days spent calling schools, decoding prices and digging through OTAs just to rent a jet ski.
We're Fabio and Emanuele.
Web developer, passionate about anything you can do in the water. Surfing is his favourite: there's something about the ocean that resets everything. The connection to the sea isn't professional, it's genuine, and it shows in what he builds.
Dive Master with 15 years of experience, holds a nautical license and has spent his life in the water. He knows the people who work on the water from the inside: what works, what frustrates, what's actually needed.
Two different paths, one shared obsession: the sea and everything you can do in it.
Three days to figure out a price.
We were in Croatia with a group of friends. We wanted to try jet skis, nothing complicated. Searching online we got lost: dozens of OTAs selling the same experience at different prices, schools without a real website, mixed-up reviews, multiple languages, unclear hours.
We spent three days calling numbers, leaving WhatsApp messages, decoding handwritten price lists. In the end we booked the only school with a real online calendar, even though it cost 15% more. Not because they were the best. Because they were the only ones who answered us in ten minutes.
Back home we couldn't shake it. How many customers does every under-equipped school lose in those three days? How much money is left on the table by businesses great in the water but absent online?
We realised the problem isn't the customers. It's the tools.
We were in Croatia with a group of friends. We wanted to try jet skis, nothing complicated. Searching online we got lost: dozens of OTAs selling the same experience at different prices, schools without a real website, mixed-up reviews, multiple languages, unclear hours.
· I ·
We spent three days calling numbers, leaving WhatsApp messages, decoding handwritten price lists. In the end we booked the only school with a real online calendar, even though it cost 15% more. Not because they were the best. Because they were the only ones who answered us in ten minutes.
Back home we couldn't shake it. How many customers does every under-equipped school lose in those three days? How much money is left on the table by businesses great in the water but absent online?
We realised the problem isn't the customers. It's the tools.
· II ·
People who work on the water don't need another OTA.
They need to stop being invisible online and start owning their customers.
- 01
Great in the water, lost online
Excellent instructors, serious organisations running for decades, but with a website stuck in 2010 or no website at all. The professionalism doesn't show up where people actually look.
- 02
OTAs that mix everything together
On GetYourGuide, Viator and similar you end up next to bus tours, food trips and water parks. You're a line item in a giant catalogue, paying high commissions to be there.
- 03
Generic tools duct-taped together
Google calendars, Excel sheets, WhatsApp groups, Mailchimp, a Square POS. Five tools that don't talk to each other, and you in the middle holding it together with tape.
- 04
A storefront for the lesson, not the people behind it
All aggregators sell the single lesson: €50, 1 hour, 1pm. Your identity, your story, your team, your reviews: hidden. The customer doesn't pick you, they pick a session.
A home for the people who work on the water.
Sealect isn't another OTA. It's a place where schools, centres, clubs and associations take centre stage again: serious software in the back, real storefront in the front.
You at the centre, not the transaction
Public profile, reviews, photos, team, story. Customers pick you for who you are, not just for the price of the next available session.
Vertical, not generalist
Only water sports. We understand how a real day on the beach actually works: weather cancellations, no-shows, multi-instructor, recurring schedules, seasonality. No compromises from a one-size-fits-all platform.
You own your customers
Customers who book with you stay yours: contacts, history, communications. No middlemen in the way, no opaque databases. Your data, always.
We want to build the platform we wished we'd found that afternoon in Croatia. For those who work on the water, and for those looking for them.
Let's build it together.
Sealect is a living project. We listen, fix, improve. If you run a water sports school, centre, club or association, we want to talk to you.